O: +1 312 428 7304
M: +1 312 259 6264
Central Time (USA)
332 S MICHIGAN AVE STE 1032 # P754
CHICAGO IL 60604-4366
Chris Patterson works with a wide range of clients around the world. As a commercial artist, internet marketing analyst, and technologies specialist, Chris is one-of-a-kind. Starting out at a small advertising firm as a database programmer, he computerized the firm’s operation and switched his own career focus to advertising and marketing. In ‘94 he began designing websites and opened his horizons to the emerging worldwide web.
With clients ranging from global corporations to private practices, Chris has twenty years of experience in his field. With a skillset including commercial graphic art and design, copy writing, illustration, web consulting (web design, development, email marketing, and statistical, market and security analysis) and an ability to rapidly adapt, this resourceful professional brings new ideas and perspective to every project.
From ‘07-‘09 Chris taught graphic design and typography courses at Columbia College in Chicago as a part-time instructor.
Chris Patterson understands the importance of protecting the privacy of his Web-site visitors. The information collected on ChrisPatterson.com is used to improve the marketing of the services he offers, to improve his Web-site content, and to reply to potential solicitations for business.
What information does ChrisPatterson.com capture about Web-site visitors?
The ChrisPatterson.com web servers use an extended log file format which captures: date and time of visit, referring address (location from which a visitor comes to ChrisPatterson.com), type of Internet browser used, and visitor’s IP address. (Each computer that connects to the Internet is assigned a unique number, an IP address, for identification and location purposes). The log file does not capture a visitor’s email address. This same information is also captured in a secured mysql database. Information transmitted through a contact page is stored in an email account and accessible by Chris Patterson alone when you contact him through a form on ChrisPatterson.com.
Does ChrisPatterson.com ask for personal information?
Certain areas of ChrisPatterson.com ask for personal information. They include: the contact popup, PDF estimates, and request for quote forms. This list may be expanded without notice. In the event that it is expanded, additional information may be required. In these areas, your name, address, email address, and phone number(s) are requested. On PDF estimates and request for quote forms your billing information, business profile, project descriptions, deadlines, and signatures are additionally requested. This information is collected to help Chris Patterson further develop his services, to provide you access to valuable Internet-based information and services, to bill and collect payment for those services if you elect to use them.
How does Chris Patterson use this information?
The information collected through this site helps Chris Patterson identify the type of Web-site content his visitors value most. Chris Patterson uses this information to market and improve the Web-site and his services. Chris Patterson also may use this information to send you e-mail notifications about updates to the Web-site, and to contact you by other means for marketing and other purposes. Chris Patterson’s policy is to not give, sell, or otherwise distribute the information collected through this site to third parties (unless required by law).
What happens when I leave ChrisPatterson.com?
Parts of ChrisPatterson.com, such as the gallery, contain links to third-party business clients for whom Chris Patterson has performed work. When you leave ChrisPatterson.com to visit one of these sites, the only information transferred to the third-party is the fact that you came from ChrisPatterson.com (the referring address). This practice allows the third-party to monitor its own Web-site traffic, but does not provide them with any information about you. Chris Patterson is not responsible or liable for the independent privacy policies of third-party sites. You should consult the privacy policies at those sites to determine how your information may be used.
What is a cookie?
A cookie is a series of data characters that, when programmed into a Web-site, is placed by the Web server into the browsing application’s folder on your computer. Once placed onto your machine, the cookie will allow the Web-site to “recognize” your specific browsing application as an individual.
The purpose of a cookie is to provide Chris Patterson with the capability to personalize information for certain segments of his customer base. When a visitor submits a contact form, the cookie secondly allows Chris Patterson to link that person’s database stored browsing data with the request for service or comment.
Can cookies be removed from my hard drive?
Yes, cookies can be removed from your hard drive. Also, depending on what type of Web browser and what browser version you are using, you may be able to change the properties on your cookie file so that cookies are not used or saved. Please check with your browser provider for more information on removing cookies.
Additional resources on privacy:
The Electronic Privacy Information Center focuses public attention on emerging civil liberties issues relating to the National Information Infrastructure. EPIC Alert is the online newsletter of the Electronic Privacy Information Center in Washington, DC. The newsletter is bi-weekly and covers issues related to privacy and civil liberties in the information age.
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Use of ChrisPatterson.com
ChrisPatterson.com is provided solely for the use of current and potential customers of Chris Patterson to interact with Chris Patterson and may not be used by any other person or entity, or for any other purpose. Specifically, all artwork, images, and code remain the property of their owners regardless of their display on ChrisPatterson.com. Information and services may only be used by current and potential customers of Chris Patterson for the request and delivery of services. Use of ChrisPatterson.com to provide artwork or code to third party designers, illustrators, agencies or customers is strictly prohibited unless specified in writing signed by Chris Patterson. The images, artwork, and code on ChrisPatterson.com remain the intellectual property of Chris Patterson.
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Chris Patterson does not accept ideas, concepts, or techniques for new services or products through ChrisPatterson.com. If such information is received, it will not be considered confidential and Chris Patterson will be deemed free to use, communicate and exploit such information in any manner it chooses.
Changes to ChrisPatterson.com
ChrisPatterson.com and its Content, may be changed, deleted or updated at any time without notice.
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Chris Patterson may discontinue, suspend or modify ChrisPatterson.com at any time without notice, and Chris Patterson may block, terminate or suspend Your and any user's access to ChrisPatterson.com at any time for any reason in its sole discretion, even if access continues to be allowed to others.
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ChrisPatterson.com and its Content, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software are protected by United States and international copyright, trademark and other laws. © 1995-2015 Chris Patterson. All rights reserved. Specifically, Chris Patterson does not convey to anyone, through allowing access to ChrisPatterson.com, any ownership rights in ChrisPatterson.com or in any Content appearing on or made available through ChrisPatterson.com. Visitors may not copy, modify, translate, transmit, distribute, adapt, reproduce, decompile, reverse engineer or disassemble any part of ChrisPatterson.com or its Content.
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Limitation of Liability
USE OF CHRISPATTERSON.COM AND ITS CONTENT IS AT YOUR SOLE RISK. CHRIS PATTERSON WILL IN NO EVENT BE LIABLE TO YOU OR ANY PERSON OR ENTITY CLAIMING THROUGH YOU FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR OTHER DAMAGES UNDER ANY THEORY OF LAW FOR ANY ERRORS IN OR THE USE OF OR INABILITY TO USE CHRISPATTERSON.COM AND ITS CONTENT INCLUDING WITHOUT LIMITATION, DAMAGE TO ANY COMPUTER SYSTEMS, DAMAGES FOR LOST PROFITS, BUSINESS, OR DATA, EVEN IF YOU HAVE ADVISED CHRIS PATTERSON OF THE POSSIBILITY OF SUCH DAMAGES.
Links to other web sites
There are links on the ChrisPatterson.com site that allow You to visit the sites of third parties. Neither these sites nor the companies to whom they belong are controlled by Chris Patterson. Chris Patterson makes no representations concerning the information provided or made available on such sites nor the quality or acceptability of the products or services offered by any persons or entities referenced in any such sites.
Chris Patterson has not tested and makes no representations regarding the correctness, performance or quality of any software found at any such sites. You should research and assess the risks which may be involved in accessing and using any software on the Internet before installing and using it.
You assume all responsibility for compliance with all laws and regulations of the United States and any other country from which You may access ChrisPatterson.com regarding access, use, export, re-export and import of any Content appearing on or available through ChrisPatterson.com.
You acknowledge and agree that you will not export or import any Content to any country to which export or import is restricted under United States law.
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This Agreement and Your use of ChrisPatterson.com is governed by and construed in accordance with the laws of the United States and the State of Illinois. If for any reason a court of competent jurisdiction finds any provision of this Agreement, or a portion thereof, to be unenforceable, that provision shall be enforced to the maximum extent permissible.
Any cause of action with respect to ChrisPatterson.com or this Agreement must be instituted within one year after the claim or cause of action has risen or be barred and must be brought in a court of competent jurisdiction within Will County, Illinois. This Agreement may not be changed or modified without the written consent of Chris Patterson.
Chris Patterson respects the intellectual property of others. If you believe that your work has been copied in a way that constitutes copyright infringement, please provide Chris Patterson with the written information specified below. Please note that this procedure is exclusively for notifying Chris Patterson that your copyrighted material has been infringed.
Notice of claims of copyright infringement on this site can be addressed to:
332 S MICHIGAN AVE STE 1032 # P754
CHICAGO IL 60604-4366
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Chris Patterson is a commercial artist who specializes in graphic design, illustration, web design, & photography, from concept to completion.
A lot of people confuse advertising with graphic design and even art. Advertising itself is an artform, but should work effectively for you. Unfortunately the trend in the current design field leads a lot of agencies to only design for their portfolios. Due to this reason a lot of companies shy away from advertisting, but in actuality advertising and marketing budgets should be a priority now more than ever. With so many off-target ads, on-target ads perform much more effectively.
We have a proven track record of designing effective ads for 20 years. Together we can transform your existing problematic ads into successful campaigns. With experience designing tens of thousands of ads for print, internet, and e-mail, we work to create effective advertisements for any product or service in any phase of the marketing curve. We can also help you to determine whether a campaign is effective or not (and track the results). We work directly with clients and through ad agencies as well, designing for the most challenging accounts and markets. We have extensive experience designing ads for the following media formats:
We’ve designed ads and advertising campaigns
for the following:
A company’s logo is more than a simple graphic. The appearance of a logo has an effect customers and potential clients perception. Simple aspects such as color scheme or typeface can profoundly influence corporate success. Typefaces(fonts) themselves appeal to different demographic markets and evoke subconscious associations about a product or service’s quality or desirability. These associations are developed by experience with brands and products that feature the same families of typeface. “Instinctual” selections by consumers can make or break a product or company’s success. Together we will create an up-to-date corporate look with effective readability, legibility, and an on-target color scheme for your intended audiences. Our corporate identity design services include:
We’ve designed corporate identity packages for the following industries:
Branding is often confused with corporate identity or logo design, however a brand is the collection of feelings and thoughts associated with a company or organization. These perceptions can be triggered by a variety of factors. The right company or product name can align your product or services with an intended target market, but the wrong one can mistakenly lead customers to believe your product to be offered by your competition. The look of a logo can affect the overall perception of quality or trustworthiness. A single product’s quality or durability can affect the overall perception of quality from the company. Color has been found to have a psychological impact on purchasing decisions and moods. Certain typefaces and type treatments drive readers away from publications, magazines, and advertisements, as well as create subconscious associations with prominent products which feature a similar typeface in their marketing. Other branding influences include competition, advertisements, media coverage, and word of mouth.
Through analysis and a targeted strategy, we can influence your corporate image, strengthen your logo design, improve your brand’s name recognition, improve your target market’s reactions, and generate brand loyalty. Many factors today affect brand image, from smear campaigns by competition, to product placement in mass media, to product reviews on websites. Together, we can determine where your company stands in the market, how your company is perceived, and rebuild your company’s brand ensuring a positive corporate image and growth.
Informative and relevant promotional materials are vital tools in helping customers choose your company, products, or services. Mail-distributed communications are an effective way to attract new and repeat business. Prominently displayed rack-distributed materials, such as newsletters, fliers, and business reply cards aimed at your target market can improve customer feedback and interest. Point of purchase displays can help customers with the information they need when making their last minute decisions. While follow-up calls and follow-through pursuits can seal a deal, properly designed printed communications and promotional items can keep your company in a potential customer’s thoughts. Promotional materials I design include:
A vector illustration can be scaled to any size, and can be used in almost any medium. These icons, graphics, and informative illustrations are found in media communications everywhere and are useful tools to help strengthen a written message. I can work with you to illustrate any concept. Large or small, detailed or simple, these illustrations can be used in:
People respond to photos and images. Sometimes these images seem impossible to obtain because a building hasn’t been built yet, a product hasn’t been produced, or a concept is still being developed. In other instances, a more narrow focus is needed than modern photography can provide, or a photograph may be too explicit for its intended audience, such as in the medical field. Sometimes communicating a message effectively through a photograph may require an unacceptable health risk to a photographer or model, or an extreme financial risk involving property or insurance liabilities. Whether the piece you need to have illustrated exists in the real world, is conceptual in its early stages, or is completely imaginary, I will work with you to illustrate or render your concept, process, idea, or product. I have years of experience making professional, photo-realistic illustrations that have been used in:
With the latest trends in marketing and advertising, 3-Dimensional images can be found in everything from television ads, logos, and instruction manuals to website interfaces and more. I can create the imagery you need to illustrate your custom-made product, describe your service in visual detail, create a visual concept for your prospective work, mock-up your production files in a visual format, or I can create high resolution 3D artwork for a marketing promotion. If a product or service you wish to illustrate is difficult to express through photography alone, then 3D illustration might be the right choice. Contact me to discuss and we’ll see if 3D illustration is the right move for your advertising or marketing promotions. 3D illustrations I’ve created have been used in:
Illustrations which convey a concept or service can be the ultimate tool in landing a contract, winning a prospective client, or showing a customer exactly what you want them to see. I can help you develop an illustration that will speak your concept to your audience or provide the imagery you need to complete a contract. This may be a conceptual idea for a product or a complicated process which is hard to explain visually. Concepts I have illustrated have included:
My clients have asked me for everything from incorporating three-dimensional objects into two dimensional scenes, turning daylight location photos into night-time, high-end marketing shots, and creating winter wonderlands from summer landscapes. Whether removing something from an image, cleaning up a graphic after something was removed, or compositing multiple images together, my experience in replicating textures, matching patterns, and producing art from non-existent image data will shine in your completed works. I can also repaint an image to make an old object look new, add color to a black and white photograph, or make new objects appear weathered. My photo manipulation services include:
Whether “old-school,” “old world,” or comic-book style, a message can be better conveyed with artwork from a different period or in a different style. Some ideas or concepts lend themselves to a softer, more delicate image. For instance, in a holiday card, watercolors might convey the message in the proper tone. For a far-eastern look, sumi-e may be appropriate for an authentic feel. I offer illustration services in a variety of styles in traditional media:
Support graphics come in a variety of formats and can make a positive impact on a business. Support graphics include maps of all types, charts and graphs, floorplans, visual layouts, seating charts, diagrams, flowcharts and more.
Although technology has come a long way, GPS and online maps have their limitations, may be inaccurate, and list your competition when someone searches for your company. A company might want to depict more detail than presently available through an external service. Whether it is a detailed area map with accurate directions or a layout for visitors to a theme park, these graphic communications make a positive impact on the visitor’s experience.
Interesting statistical charts and graphs bring life to meetings and provide clarity on topics or discussions. Through animation, these graphics can maintain the focus of the viewer. Flow charts can visually describe a process. Stock reports and news stories are more easily conveyed through graphical means.
Customers can easily locate a department or an item in a store with the use of a floorplan or visual layout. Site maps for large indoor shopping malls and airports help people find the services and facilities they seek. This might be in handout form, or as a large sign located in a centralized area of the campus or building.Support graphics can improve:
Websites which have been neglected give the wrong impression to potential customers. People today research a company online to make informed decisions, while others search websites for deals or coupons. Websites are not difficult to create with today’s technology, however effective search engine optimized websites that communicate effectively and drive readership and word of mouth results, still require a professional touch for the user interface, user experience, and overall functionality. Great functionality under the hood still needs to be easily accessible and understood at a glance. If your web developers do not design aesthetically, I can work with you to create an interface shell they can implement throughout your website. I design website interfaces, ready for development code insertion, or complete for immediate publishing to the internet. I will work with your team of developers to help you increase the “stickiness” of your website visitors, or to help you to get visitors to the information they seek as quickly and efficiently as possible.
If your website needs are more basic, we can create a web presence that still says a lot about your company visually and contextually without the need for a large technical overhead or infrastructure. Together we can effectively communicate your message to your customers, patrons, or sponsors.
Automation principles are not only for assembly lines. Did you know that the same processes can be applied to the workflow in website interfaces? Employees waste time in poorly designed content management systems, going through the same routines over and over. Some of these routines may be easily automated, such as selecting today’s date or simply offering a drop-down selection in lieu of entering repetitive data. Sometimes poor website design for internal use can lead to excessive amounts of help desk contact or unfinished projects due to incomplete or inadequate user interfaces. I can offer consultation and in some cases develop remedies to these issues. Together we can determine if your users are losing time through extra clicks, repetitive processes, or non-intuitive user interfaces.
Adobe’s Flash is the prevalent format for animation and advertising on the internet, and is also used in some commercials and cartoon shorts on television. Whether animating processes, procedures, providing interactive informative slideshows, or creating interfaces for interesting web experiences, Flash animation may be the answer to your marketing needs. Whether it’s a new illustration to be animated, a photograph, or a three dimensional scene, I can provide animation solutions for everything from websites to motion graphics for the big screen, to interactive tradeshow displays. Some of the animation projects I’ve worked on include:
Spam is simply unsolicited email. With antispam software marking solicited e-mail messages as spam, and new regulations in place, from antispam laws to ISP rules on sending and receiving emails, email marketing can be intimidating and costly without the proper professionals facilitating your electronic communication process. If you are contemplating an email marketing campaign, or if you need assistance with deliverability in an existing email campaign, I can help. It is much better to have a customer or patron look forward to your emails rather than treating them as spam. Sender reputation in regard to mail servers and blocklists is a big factor in determining whether an email is sent to a junk folder or bounced altogether.
I’ve helped a variety of companies infiltrate inboxes around the world, allowing their subscribers to receive sought-after content. I can help you to determine a course of action to retain readership of your emails, determine your sender reputation, assess whether you’re using the best sending service for your purposes, and maintain your current subscriber database. I can also help you to find ways to build a subscriber database or increase interest in a newsletter. If you are in need of an email marketing campaign or consultation about e-marketing, I am available to get your company’s electronic communications on the right path.
e-Marketing / Mail Blast campaigns may include:
A microsite or minisite is a simple page or section of a website, designed specifically about a product or service with the intention of developing more interest, providing more information, or collecting marketing metrics and data. A microsite / minisite might follow-up from a print adverting campaign, a cell phone text message, or a television ad. It may also help persuade people to think of a product or service in a more positive light, or create more positive information about a product, service, or company on the internet. I can work with you to design a targeted microsite solution for your organization.
Microsites / Minisites I’ve built have included:
Not every website is complicated enough to require a full-time web designer to make changes to the website using web code. My services can add custom content management functionality to an existing site, or I can design a completely new website for your company which works with a custom content management system designed around your intended content. This will allow non-technical staff to make changes and upgrades to a website’s content without having to know HTML. Features include:
Misconceptions about web page and website effectiveness are common. You can tell who is looking at your pages, at what times, and from where if you have the right statistical analysis engine in place. We can help you to determine if your new online campaign or print ad is creating follow-through. In conjunction with your advertising statistics, we can tell exactly which ads work on which pages. I can design and develop a solution from a simple hit counter to a sophisticated analysis engine that tracks individual user habits. Contact me today to find out how I can help.
A great photograph can communicate a specific message about a product, service, event, location, or company. Stock imagery lacks the message and quality of a carefully planned photo. Custom photography can refine a message to a specific audience or ensure the intended audience processes the visual message. I can personify almost any object through the use of photography. The types of photographic services I offer include: